LOCDROP

Digital Pitch
Business Design 

NEVER AGAIN WASTE TIME PICKING UP, DROPPING OFF, OR SCHLEPPING AROUND YOUR STUFF. 

LocDrop is a modular city locker system that has the benefits of both traditional public lockers and courier services. Rather than having static lockers in limited locations, LocDrop has a fleet of modular lockers, called LocBoxes, that can be strategically placed to meet real-time demand. Customers can use the LoxBoxes as they would a traditional locker, or they can pay an additional fee to have the LocBox delivered directly to them. 

Winner of the New Business Models class competition at INSEAD.

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NETWORK, LOCBOXES, COURIERS

LocDrop is made up of three parts. The Network is accessible through the app and is made up of all of the LocBoxes and Couriers throughout the city. The LocBoxes are modular locker units that come in multiple sizes and can fit anything from a camera to an oversized duffle bag. The Couriers are a team of freelance workers who continually move the LocBoxes throughout the Network to meet the needs of the customers.  

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MODULAR + ADAPTABLE

The location, quantity, and sizes of the LocBoxes can continuously adjust depending on real-time demand. That way, if a new nightclub suddenly opens up in an obscure neighborhood or there is a Marathon, there are always enough locBoxes to meet the need.

THE SAME PROBLEMS THAT EFFECT OTHER LOCKER AND COURIER BUSINESSES ALSO EFFECT LOCDROP.

The difference is, LocDrop has better ways of combatting them. 

THEFT 
Implement GPS tracking, biometric locks, and insurance.

SECURITY
Launch in a locker friendly city (Tokyo!) and require customers to use legal names.

LOGISTICS
Make supply-driven by minute-to-minute demand and have couriers work on an as needed basis.

PRICE POINT
Use variable pricing that reflects the consumer's willingness to pay.

 

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